If you’ve read the last few posts I’ve written, you know that I do a lot of thinking while at the gym or driving in the car. This morning, after a meeting, and while driving, I revisited trying to come up with the million dollar tag line or slogan. Something that spells it all out with just a few words. Some companies spend hundreds of thousands of dollars, if not millions on getting the nest slogan that will help get them noticed and remembered. Something that people will incorporate into their every day vocabulary. Remember “Where’s the Beef”, or I’m lovin’ it. Maybe You deserve a break today. Who hasn’t used “Calgon, take me away” when in a bad situation. What about “I can’t believe I ate the whole thing”. “Don’t leave home without it”, and “You’re soaking in it”. I’ll bet most people of similar age can name the company associated with those slogans. Seeing that I don’t have millions to give an ad agency, I head for the open road, or treadmill. Gas is a bit cheaper now, so it’s a good time to think.
Get noticed. Be memorable is what I came up with this morning. I thought I would open it up for discussion to see if when reading this after my logo, does it give you enough information to know basically what I do, or at least spark enough interest to want to know more. And of course, here comes the shameless plug. Click here to check out my web site to find many ways to Get noticed and become memorable.
So here it is again.
Get noticed. Be memorable